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Thousands Considering Teaching Careers

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Thousands more people are considering a career in teaching as a result of the Scottish Government's latest recruitment campaign, according to early evaluation findings.



The Teaching Makes People campaign was launched by Deputy First Minister John Swinney in February, targeting undergraduates studying science, technology, engineering and maths subjects as well as people currently working in these industries.

The campaign visited 11 universities and recruitment firs, supported by outdoor and targeted digital advertising, radio features and a dedicated teaching website.

The early evaluation results have shown that almost 3,500 people visited the Teaching Makes People stand, with 1,090 spending significant time discussing a career in teaching. More than 42,000 unique visitors to the campaign website and more than 2,600 registered for updates about applying for a postgraduate teacher education course.

More than a third of undergraduates surveyed, after seeing the campaign, thought teaching was their ideal career, with nearly 60% actively considering going into the profession.
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Location: Scotland, UK

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